Global Denim Market Surges on Sustainable Innovation, Athleisure Crossover, and Digital‑First Retail

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The Denim Market is weaving a new growth story as brands fuse heritage craftsmanship with sustainable chemistry, stretch‑performance fabrics, and AI‑driven personalization. Once synonymous with blue workwear, denim now anchors luxury capsules, gender‑neutral streetwear, and circular fashion collections—propelling the category well beyond its traditional basics.