Unleashing Insight: Product Assessment & Performance Evaluation Through An Interactive KPI Dashboard

In the fast-moving world of oncology, organisations must quickly interpret performance metrics across multiple brands, geographies, and channels. This DelveInsight case study highlights an oncology product assessment dashboard developed for a global pharmaceutical company, enabling real-time monitoring of new-asset performance through integrated lead and lag KPIs. The mission: transform scattered data into strategic clarity by unifying metrics, reducing interpretation delays, and empowering informed decision-making.

➡️ Explore the full case study here:
https://www.delveinsight.com/case-study/oncology-product-assessment-dashboard?utm_source=casestudy&utm_medium=promotion&utm_campaign=mpr

Problem Statement: “When Delayed Data Becomes Strategic Risk”
The client was managing multiple newly launched oncology products across several locally operating countries (LOCs). Their major challenges included:

• Irregular and delayed reporting of lead indicators such as sales volume, patient volume, patient share, and market share across treatment lines.
  
  

• Lag indicators — awareness, share of voice, coverage, market access, treatment duration, and dosage metrics — were fragmented and lacked visualisation.
  
  

• Absence of a unified platform to compare country-wise performance (monthly, quarterly, annually), resulting in delayed identification of under-performing markets or brands.
  
  

Our Methodology: “Turning Data Silos into a Unified View”
DelveInsight addressed these issues through a streamlined, collaborative approach:

• Implemented structured tracking of lead KPIs, including sales, volume, patient count, patient share, and market share by line.
  
  

• Mapped all essential lag KPIs such as awareness, share of voice, market access, coverage, treatment duration, and dose metrics.
  
  

• Built a centralised data repository in coordination with LOC teams to ensure timely, standardised inflow of data.
  
  

• Conducted comprehensive data sanity checks before dashboard deployment to ensure accuracy and reliability.
  
  

This resulted in a dynamic, web-based KPI dashboard offering impactful visualisations, monthly executive summaries, and performance evolution indices to compare individual countries.

➡️ See how DelveInsight transforms complex oncology data into strategic advantage:
https://www.delveinsight.com/case-study/oncology-product-assessment-dashboard?utm_source=casestudy&utm_medium=promotion&utm_campaign=mpr

Results: “Sharper Insights. Faster Decisions. Stronger Outcomes.”
DelveInsight’s dashboard solution delivered the client:

• A unified, interactive KPI dashboard with all required visualisations and monthly executive performance summaries across brands and countries.
  
  

• A faster feedback mechanism enabling LOC teams to assess real-time performance, detect issues quickly, and address gaps proactively.
  
  

• A powerful “evolution index” allowing clear benchmarking of country-wise performance, highlighting both top performers and areas needing attention.
  
  

• Enhanced visibility into high- and low-performing brands/markets across various lines, supporting smart resource allocation and strategic prioritisation.
  
  

DelveInsight’s oncology product assessment dashboard transformed a complex multi-country data ecosystem into a strategic intelligence powerhouse — delivering clarity, comparability, and actionable insight through a single, unified interface.

➡️ Access the complete case study now:
https://www.delveinsight.com/case-study/oncology-product-assessment-dashboard?utm_source=casestudy&utm_medium=promotion&utm_campaign=mpr